During the past month I have been doing a ton of speaking and educating on social media. I've met with dozens of clients and ad agencies. And I have spoken three times at two social media events, O'Reilly's Web 2.0 Expo and Nick O'Neill's Social Ad Summit.
The old model of speaking and meeting with people was simple: speaker speaks, listener listens and there's very little back and forth and post-meeting communication. Today's social media tools allow us to not only meet, but keep the conversation going and bring new people into the conversation.
Before my talks at Web 2.0 and Social Ad Summit, I posted my deck to both SlideShare.net/lazerow and Facebook. For Facebook, I use the photo album tool to post my slides as JPEGs in order so the reader just needs to flip through them. The benefit of Facebook is that it can travel really fast through your group of friends and colleagues. The downside is that it's only available to my friends and my friends' friends.
SlideShare lets you share the most mundane of business tools, the PowerPoint presentation (it also lets you share other images, PDFs and documents but it seems like it specializes in PPT docs). The site is a treasure chest of information for consultants. But it also contains much of the world's business and technology information in a slide-by-slide format.
I'm a big believer in you get what you give and I constantly try to give, give, give. The more I give, I know the more I'll get. Here is my deck embedded from SlideShare:
I don't know how many people viewed the presentations on Facebook
(probably about 50 max out of my 850 "friends"). But on SlideShare, my
slides were viewedmore than 4000 times and dowloaded 534 times.
To put this in perspective, these numbers aren't huge. But when you compare them to the number of people who actually saw me speak, they're enormous.
I estimate about 400 people saw the Social Ad Summit speech in person and a few hundred other people saw the video. A few more people saw my interview at the event. Another 500 people saw me speak at Web 2.0, taking the total number of people who I reached to about 1000.
For every person who saw me speak in person, 4000+ saw my deck post event. The 500 people downloaded it and probably sent it around their organization.
So I would encourage all of you who communicate for a living to use SlideShare.net and the other tools available (Facebook, Youtube, TubeMogul, Twitter) to get your message out there. By embracing Web 2.0 technologies for your business (whatever business you are in!), you'll be able to supercharge your marketing, your brand and get your message out there to more people.
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