On Nov. 10, I hosted and presented to the L2 Innovation Forum at The Morgan Library in New York City. The Forum is the largest gathering of luxury-brand marketers in North America and it was a true honor to be asked by my friend, entrepreneur and Professor Scott Galloway, to join him.
I spoke about the relationship between corporate innovation and mortality and used my personal experience as a two-time heart surgery patient has a backdrop.
The primary point I was trying to make is that it's easy to innovate - to pivot, to change courses - when you come face to face with your own death. It's much harder to do the unimaginable when things are going well. Companies (and people) who reinvent themselves when things are going well build long-term value (and live the lives they want to live).
Enjoy the video and let me know what you think!
