I spoke about the relationship between corporate innovation and mortality and used my personal experience as a two-time heart surgery patient has a backdrop.
The primary point I was trying to make is that it's easy to innovate - to pivot, to change courses - when you come face to face with your own death. It's much harder to do the unimaginable when things are going well. Companies (and people) who reinvent themselves when things are going well build long-term value (and live the lives they want to live).
This post recaps the epic, year-long negotiation between business phenom and great guy Gary Vaynerchuk and Myles and Cole. It started last year at a casual Sunday brunch at our apartment when Gary pulled out a wad of cash and offered Cole and Myles $200 to become Jets fans. Myles and Cole said no. Their hearts stayed with the Giants and Patriots respectively.
Over the summer, they looked at the increasing price of video games and all things they care about. So they started to hustle, looking for ways to augment their income. They decided the most efficient way (as determined by effort/dollars made) was to open up negotiations with Gary. Here is the video negotiations.
The Counter Offer
Gary V's Response
The Kids' Response
Gary's Counter to the Kids' Response
The Boys Respond to Gary's Low Ball Offer
The Boys Release a Secret Phone Call with Gary V
VIDEO: Myles & Cole Offers to Pay Gary Vaynerchuk to be Giants/Patriots Fan
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